CSC Generation Enterprise (CSC), a technology platform that owns brands including One Kings Lane and Sur La Table, has purchased outdoor retailer Backcountry and its family of brands, including MotoSport, Competitive Cyclist and Steep and Cheap. Financial terms of the transaction were not disclosed.
“We were drawn to Backcountry for several compelling reasons: their extensive and varied product range, deep connections with the outdoor community, and the remarkable passion and loyalty of their customers,” said Justin Yoshimura, Founder and CEO of CSC in a statement. “By integrating their strengths with our commitment to digital innovation, we believe there is significant potential for continued growth.”
In June 2021 Backcountry deployed Centric Software’s PLM solution to help the retailer plan, design and develop products. In May 2022 Backcountry partnered with Petco to introduce a line of travel and outdoor gear for dogs.
“Joining CSC is a significant milestone for us,” said Melanie Cox, CEO of Backcountry in a statement. “We are confident that this acquisition will enable us to expand our market presence and continue delivering outstanding outdoor experiences.”
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