Customers selecting home delivery on the Bed Bath & Beyond and buybuy BABY websites will have their orders fulfilled in stores by personal shoppers working with Shipt, a division of Target. Bed Bath & Beyond also has established a partnership with Instacart, allowing shoppers of both banners to use the websites and mobile apps of either delivery service.
Earlier this year, Bed Bath and Beyond launched buy online, pick up in-store (BOPIS) and contactless Curbside Pickup services at its stores in response to the coronavirus pandemic.
“We’ve been delighted with the strong customer response to the introduction of BOPIS and Curbside Pickup this year, and the addition of Same Day Delivery provides another simple and cost-effective way to shop with certainty from the comfort of your own home this holiday season,” said Rafeh Masood, Chief Digital Officer of Bed Bath & Beyond in a statement.
Customers using the Bed Bath & Beyond and buybuy BABY websites will be charged a flat rate of $4.99 for orders over $39 and $9.99 for orders under that threshold. Members of the Beyond+ loyalty program and customers with valid coupons will be able to redeem discounts on home delivery orders. Available items and cutoff times for same-day deliveries ordered on the websites will vary by the shopper’s location.
Until August, Shipt’s only business model was a membership program offering unlimited same-day delivery for $99 annually or $14 monthly. The company is phasing out the monthly memberships but has added Shipt Passes, which allow customers to purchase a one-time delivery pass for $10, three deliveries for $27 and five for $40.
According to an article in the Minnesota Star Tribune, Shipt’s order volume nearly tripled in April through June 2020 year-over-year, and revenue on orders fulfilled by Shipt grew more than 350% in Q2 as compared to 2019. The company also increased its number of retail partners by 50% to 120. In addition to Target and Bed Bath & Beyond, Shipt works with companies such as Costco, Hy-Vee, CVS and Kroger.
“We are well positioned going into fourth quarter to not only deliver groceries and household essentials but all the gifts that are necessary: Think home items, electronics items, apparel, things like that,” Kelly Caruso, CEO of Shipt, told the Star Tribune.