Social Media Marketing

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…

Instagram Of The Future

Since 2009 Instagram has been a dominating force in the world of social media, but with the rise of TikTok, LinkedIn and…

MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking

Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing core values such as…

Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds

In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out of its $100 million…

Exclusive Chris Walton Q&A: Why The Store Of The Future Is Already Here

At the RetailX event in Chicago this June, Chris Walton, CEO of Omni Talk and Third Haus, will present a session titled:…

Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement

When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve customer engagement across channels,…

Can Malls Regain Their Mojo?

By many measures, malls and shopping centers are weathering retail’s current rough seas just fine. Total U.S. mall occupancy rates have essentially…

Pair Eyewear Focuses On Fun And Fashion To Multiply Sales Of Kids’ Glasses

Exclusive Q&A with Pair Eyewear Co-Founders Sophia Edelstein and Nathan Kondamuri Kids’ eyewear was a segment crying out for disruption, according to…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Bump Boxes Drives 49% Purchase Volume Increase Via Facebook, Instagram Campaigns

Bump Boxes, which offers pregnancy and baby products to expectant mothers via subscription boxes, has leveraged AI to drive its Facebook and…

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Social Media Marketing

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

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