Social Media Marketing

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they are. But if you…

JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership

JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet Boys performing songs from…

BJ’s Joins the Fast-Growing Retail Media Club

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its…

The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands…

NFTS are Just One Way Meta Wants to Help Creators Make More Money

In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…

TikTok Taps Pro Sports for New Marketing Chief

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia…

Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Bean bag and furniture retailer Fatboy has launched a new AR SnapChat Lens as part of a larger push to introduce augmented-reality…

YouTube Kicks off 9-Day Holiday Shopping Blitz

YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that will feature interactive live…

Nurturing Influencers: How Adore Me, Walmart and Express Support Creators

The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue, especially as new solutions…

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Social Media Marketing

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

Multimodal Commerce: New Era of Online Shopping

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

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