Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down on the partnership with plans for a cross-category TikTok Shop Super Brand Day to kick off the second year of its “Age of Possibility” campaign.
Last year, the home shopping brand unveiled the Quintessential 50 (Q50), a group of celebrities, activists and business leaders, all over the age of 50, as part of the Age of Possibility campaign to embolden and empower older women. The campaign returns this year, and on May 14 in Santa Monica, Calif. new and returning Q50 ambassadors will be joined by TikTok creators and brand partners for a day-long live shopping event “designed to put women at the center of a modern retail experience.”
The event will be streamed on QVC’s profile in the TikTok app and feature inspiring speakers spotlighting women who are redefining what’s possible in their next chapter. There also will be immersive on-site experiences, a red-carpet entrance and appearances by Q50 ambassadors, QVC hosts, partners and friends.
The eight-hour event will take over QVC’s normal 24/7 livestream on the platform starting at 10 am PT, and also will include event-only deals across curated QVC collections, available exclusively on QVC’s TikTok Shop.
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“The Age of Possibility is not a mission for just one group, it’s a universal feeling,” said Annette Dunleavy, VP of Brand Marketing at QVC Group and a Q50 Ambassador in a statement. “As many modern women turn to social media, like TikTok, for inspiration and connection, we are meeting them where they are with what they need — showing that style, relevance and transformation is ageless.”
