Social Commerce

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram…

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted…

The Future of International Commerce is Online — and the Field is Open

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies both big and small — including Meta,…

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut…

TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit

TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back against accusations that the…

ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Under…

#RICE23 Chair Announcement: Cathy Hackl Added As Metaverse And Next-Gen Fashion & Retail Chair

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

Homedics CMO Reveals 6 Major Truths About Modern Marketing

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle, PacSun, Ralph Lauren…

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