J.Crew Launches ‘Headless Experience’ During Holiday Season To Handle Large Demand Spikes

J.Crew partnered with Salesforce during the 2019 holiday season to launch a “headless experience” for its J.Crew and Factory outlet brand e-Commerce sites. Using Salesforce Commerce Cloud, the brands were able to withstand demand spikes more than 4X what the legacy architecture could have handled and experienced zero site outages, unlike in 2018.

“J.Crew is renowned for delivering timeless classics with a look-forward twist, and we take that same approach to our technology framework,” said Michelle Garvey, CIO of J.Crew in a statement. “We want to leverage the elements of our infrastructure that work well for us, while integrating innovative technologies that enable much more friendly and progressive experiences. Integrating the state-of-the-art API-based e-Commerce platform enabled us to manage the incredible uptick in peak demand of global transactions that was crucial this holiday season.”

The apparel retailer leveraged Commerce Cloud’s complete set of platform services to integrate an API-led headless storefront and existing backend into a scalable shopping experience. With APIs for Shopping Cart, Checkout and Promotions, J.Crew enabled customers to add items to their shopping cart, manage the checkout process and add any relevant promotions to their order. The J.Crew digital and technology teams jumpstarted the headless commerce project with the platform’s developer tools.


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