Salesforce

Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept….

Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands

Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across its many brands, which…

How Snipes’ Tech Base Enables it to Master AI and Manage ‘Black Friday Every Week’

European lifestyle brand Snipes kickstarted its U.S. debut in 2019 through the acquisition of KicksUSA, which gave the retailer access to 63…

How Home Chef Harnessed AI for an 83% Click Rate Uplift — While Retaining the Human Touch

Alarmists concerned that generative AI will take over the world (or more importantly, their jobs) can take heart from the experience of…

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S….

The RealReal Upgrades Seller Experience in Bid to Bring in More Big-Ticket Items

As part of its ongoing effort to build a more efficient organization and reach profitability by early 2024, luxury resale platform The…

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series, Resilient…

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and…

Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew…

Walmart Expands Reach of Third-Party Retail Services with Salesforce Integration

Walmart’s burgeoning slate of white-label retail tech will be made more widely available via a new partnership with Salesforce. Retailers will now…

Casey’s Personalizes Experiences for Over 5.5 Million Loyalty Members

Casey’s General Stores has personalized the shopper journey for its more than 5.5 million rewards loyalty members via more than 1 billion…

Black Friday 2022: Sales Top $9 Billion as Retailers Combat Inflation

In a first indication of what to expect as we enter the heart of the 2022 holiday season, digital Black Friday sales…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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