Salesforce

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail…

Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year…

Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers

It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly…

Beyond Inc.’s New Chairman Reveals ‘Bigger and Better’ Plans for the Business

In his first earnings season as Executive Chairman, Marcus Lemonis shared detailed plans for the future of Beyond Inc., which now encompasses…

Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail…

Discounts Drive Record-Breaking Black Friday, Cyber Weekend Spending

As Cyber Monday sales continue to roll in, Cyber Week appears to have allayed retailers anxieties by delivering another year of record…

Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?

France recently announced it would dedicate $216 million to helping Bordeaux winemakers destroy their excess inventory, even helping them to tear up…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Sales during Amazon’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year…

6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle

With the bustling holiday shopping season nearing, many brands have spent the last several months assessing their operational strengths and weaknesses, particularly…

Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept….

Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands

Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across its many brands, which…

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