Salesforce will beef up its cloud data management capabilities with the purchase of Informatica for $8 billion in equity value, net of Salesforce’s current investment in the company. Holders of Informatica’s Class A and Class B-1 common stock will receive $25 in cash per share when the acquisition closes early in Salesforce’s 2027 fiscal year, which begins in January 2027.
The combination of Informatica’s rich data catalog, data integration, governance, quality and privacy, metadata management and Master Data Management (MDM) services with the Salesforce platform will help establish a unified architecture for agentic AI — helping enable AI agents to operate safely, responsibly and at scale across the modern enterprise.
“This is a transformational step in delivering enterprise-grade AI that is safe, responsible and deeply integrated with the world’s data,” said Marc Benioff, Chair and CEO of Salesforce in a statement. “This combination brings together Salesforce’s Einstein and Informatica’s CLAIRE AI engines to forge the ultimate AI-data platform — trusted, explainable, and built to scale. Together, we’ll supercharge Agentforce, Data Cloud, Tableau, MuleSoft and Customer 360, enabling autonomous agents to act with intelligence, context and confidence across every enterprise.”
Improvements Across Multiple Salesforce Products
Bringing together Informatica’s cloud-native capabilities — including its extensive data catalog, data integration, governance, quality and privacy, metadata management, and MDM — with the Salesforce platform will unlock new capabilities for Salesforce’s enterprise data stack, helping deliver a complete solution to the challenges of AI at scale by:
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- Achieving Data Clarity with Data Cloud: Informatica will strengthen Data Cloud’s leadership as a Customer Data Platform (CDP), ensuring data from across the organization is not just unified but clear, trusted and actionable;
- Elevating Agentforce: Combined, Informatica and Salesforce will provide a critical foundation for autonomous AI agents to interpret and act on complex enterprise data, building a true system of intelligence on a trusted system of understanding;
- Augmenting the Customer 360: Salesforce CRM applications will be enhanced, giving teams greater confidence to deliver more personalized and effective customer experiences backed by trusted data;
- Governed Understanding for MuleSoft: Informatica’s advanced data quality, integration, cataloging and governance will help ensure data flowing through MuleSoft APIs is not just connected but also enriched, standardized and trustworthy — a reliable stream ready to fuel AI-powered decisions and actions across the enterprise; and
- Context-Rich Insights for Tableau: Tableau users will benefit from richer, context-driven insights thanks to a more accessible and better-understood data landscape.
“Joining forces with Salesforce represents a significant leap forward in our journey to bring data and AI to life by empowering businesses with the transformative power of their most critical asset — their data,” said Amit Walia, CEO of Informatica in a statement. “We have a shared vision for how we can help organizations harness the full value of their data in the AI era.”
