Women’s DTC specialty retailer Coldwater Creek has unveiled a new ecommerce website featuring a modernized look and tech stack.
The new website was built on the BigCommerce platform with help from digital commerce agency CQL. It features an elevated look and customer experience with nature-inspired color palettes, intuitive navigation, engaging imagery and immersive storytelling to enrich the shopping experience.
Perhaps most importantly, the flexibility of BigCommerce’s modular, composable infrastructure will help Coldwater Creek add new functionality quickly and easily.
“Coldwater Creek’s growth plan required a significant upgrade to our ecommerce capabilities,” said Dave Walde, CEO of Coldwater Creek in a statement. “Replatforming to BigCommerce gives us a modernized infrastructure to drive brand expansion, deliver an engaging customer experience and provide us with tools to scale operations and grow revenue.”
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