South American food retailer Grupo Éxito has renewed its DemandTec Price Optimization subscription. The solution helps Grupo Éxito identify shopper behavior trends in order to generate the right price recommendations and improve its assortment by defining product roles by zone and division.
“Our multi-year relationship with DemandTec exemplifies how science-based optimization enables us to deliver prices that are more relevant for customers,” said Jorge Vallejot, Technology Director at Grupo Éxito in a statement. “With this renewal, we look forward to continuing to benefit from DemandTec throughout COVID and beyond.”
In October, Grupo Éxito entered a partnership with dunnhumby to launch Éxito Media, a platform that helps the grocer’s brand partners advertise to its customers. Éxito Media can reach 10 million shoppers through both online and offline mediums and utilizes data science to target ads and improve conversion rates.