If retailers aren’t up to speed on the digital demands of consumers, they better step up their game. More than half of U.S. (54%) and UK (56%) consumers are willing to leave a retailer to shop at a rival if their preferred method of delivery isn’t available, according to research from Kibo.
These high figures may serve as a wake-up call to retailers trying to compete with the likes of Amazon, which has often pushed the envelope in delivery capabilities. They are also a reminder of how important delivery options are to digital-savvy consumers. These shoppers often don’t care where the product ships from, just so long as it arrives quickly.
When it comes to delivery timing, nearly one third of Brits and one quarter of Americans expect short delivery times. As if retailers don’t already have enough on their hands in attempting to offer these perks, one third of consumers want to select same-day delivery for free.
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Additionally, as many as 43% of shoppers in the U.S. and 37% of shoppers in the UK would prefer to use in-store pickup as an option, if the retailer made it available. Approximately one third of consumers in both countries say they are less likely to buy from retailers without in-store pickup and extended payment options
The Kibo study surveyed 3,000 consumers in the U.S. and UK to identify the digital demands and increasing expectations in today’s retail environment.
“The speed of change in the retail landscape is relentless,” said Kenneth Frank, CEO of Kibo. “Embracing modern technologies is especially crucial for retailers and manufacturers looking to compete with the likes of Amazon and other Internet giants setting the digital benchmark. The ability to effectively route orders to match where there’s most demand, using a cost-effective cloud-based advanced order management system, is a critical component of any modern retailer or manufacturer’s armory. The ability to do this will help ensure customers have no excuse to look elsewhere.”
