American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints unveiled the winners of the 2023 Brand Experience Awards during the Retail Innovation Conference & Expo.

Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards ceremony during the Retail Innovation Conference & Expo at McCormick Place in Chicago, bring executives across the retail realm together to celebrate their successes.

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse. The final 27 winners were selected from a group of more than 100 nominations and represent retail and direct-to-consumer (DTC) brands of all sizes and across various industry segments, from supplements to high-ticket jewelry.

The Awards were created to spotlight retail businesses that are redefining the rules of interaction, engagement and loyalty. These companies have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for their competitors and the entire retail industry. These companies, and their award-winning strategies and campaigns, will be featured in more detail in an awards report, running later this June.

The 2023 Brand Experience Award winners are:


Customer Retention & Loyalty

  • Lulu and Georgia
  • fatty15
  • American Girl and Obsess

Digital Innovation: Creating a Cohesive Brand Experience

  • Paul Smith
  • The Home Depot
  • Burton Snowboards and NewStore
  • Mars and MetaVRse

Last Mile & Fulfillment Experiences

  • Verizon

Marketing Campaigns for the Complete Shopper Journey 

  • Albertsons and Perion Network Ltd. 
  • Mondelez International
  • Ben Bridge Jeweler

Marketplace Strategies & Technologies

  • Staples, Inc. 

Mobile & Social Optimization

  • AeroFarms
  • Campbell’s and Acorn Influence

Most Effective Pivot Strategy

  • A Non-Agency
  • True Religion

Pop-Ups, Events, Partnerships & Other Brand Activations 

  • The Coca-Cola Company and Dave & Buster’s
  • Victoria’s Secret and The Lionesque Group, an MG2 Studio
  • Kendra Scott
  • Moët Hennessy UK

Store Design and Experiential Retail

  • PUMA and EWI Worldwide
  • Discount Tire and ChangeUp
  • Karl’s Fishing and Outdoors and ChangeUp 

The Convergence of Content and Commerce

  • Wine Enthusiast
  • Babylist

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