brand experience

Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that keeps product contents hidden,…

American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards ceremony during the Retail…

Winning Windows Competition Spotlights Holiday Retail Artistry: Submit Your Nomination

As consumers work to check off their holiday shopping lists, many will be flocking to physical stores. Department stores, specialty retailers and…

Nordstrom Job Cuts Reaffirm Need To Go Digital, But Keep Focus On Brand Experience

While Nordstrom appeared to elude the department store blues prior to 2016, the luxury fashion retailer isn’t out of the woods yet….

Retailers Increase Investment In Social Customer Service

Billions of consumers worldwide are tapping into Facebook, Twitter, Pinterest and other social networks on a daily basis. Whether they’re sharing photos,…

QR Code Trends And Early Adopters

The convergence of social media and technology is changing how people shop and what they expect from retailers. The QR code is…

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.