ux

Investigating the Business Impact of Digital Accessibility

Approximately 15% of the world’s population — which equates to about 1 billion people — lives with disabilities, according to the World…

The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization

Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even deter sales, which is…

If Your UX is Stale, You Might be Throwing Money Away on Advertising

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create…

Estée Lauder Elevates Online Gift-Giving with Recipient Personalization Options

The Estée Lauder Companies Inc. is making the online gift-giving experience more engaging for shoppers via a new option that incorporates a…

UX Analytics Drive L’Occitane Mobile Sales Boost

Enhancing the user experience (UX) is a common challenge for brands and retailers, especially as consumers continue to shift towards mobile and…

7 Secrets To Winning In China’s E-Commerce Market

The trends in the Chinese e-Commerce market represent a huge opportunity for U.S. retailers. U.S. shoppers’ desire for goods from abroad is…

Four Mobile UX Features For A Better In-Store Experience

Up 39% since 2009, global mobile penetration is providing consumers with the freedom and flexibility to make purchases from just about anywhere….

UX Research Is No Longer Just The UX Team’s Job

With 60% of enterprises saying they will test their user experiences more frequently in 2016, it appears more companies are understanding the…

Building A Culture Of Optimization: What’s In It For You?

Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going to hit it out…

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