testing

CVS, Walgreens Plan Major Expansions Of COVID-19 Testing Sites

Drugstore retailers are working to speed up the rollout of COVID-19 testing sites across the country. CVS is aiming to open as…

Goodwill Uses Analytics To Discover Flaws In ‘Super Saturday’ Sales Strategies

While retailers often turn to discounts and sales to drum up consumer interest, a lack of data behind the decision-making process can…

Target Takes The Lead In Testing Food Transparency Pricing

Target has begun testing an experimental concept in a SuperTarget store in Edina, Minn., aimed at pricing food based on the date…

Target Tests New Dining Concepts In 14 Stores

Target will roll out new dining concepts in 14 test stores starting in October 2015, according to a report from USA Today….

Sherwin-Williams Launches In-Store Color Selection System

Sherwin-Williams, a specialty retailer of painting supplies, has introduced ColorSnap, a new color system designed to help consumers and professionals select appropriate…

Target Tests Beacons In 50 Stores

Target is adding beacons to its growing list of omnichannel investments. The retailer will test beacon technology in 50 locations throughout the…

Uber Tests Same-Day Delivery Service For Merchants

Uber is testing a new same-day delivery service powered by its network of drivers, according to a report from TechCrunch. More than…

Build.com Taps SiteSpect To Boost Customer Experience With Site Testing

Online home improvement retailer Build.com has selected SiteSpect, a digital optimization platform, to help enhance its customer experience through web site testing…

Kohl’s: Aiming To Be ‘The Most Engaging Retailer In America’

In this exclusive interview, Janet Schalk, EVP and CIO of Kohl’s, shares insights into the retailer’s latest technology implementations related to an…