SPARC Group

Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision….

WHP, Simon, Brookfield Unite Under Phoenix Retail Banner to Acquire Express

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group, Brookfield Properties and Centennial Real Estate — formed for…

Simon Sells Off Authentic Brands Group Stake, Will Put up No Capital for Express

The biggest mall owner in the U.S., Simon Property Group, is making some shifts in its “side hustle” as a brand owner….

Shein, Forever 21 Promise ‘New Era of Digital Access’ as Partnership Takes Shape

The recently announced joint venture between Forever 21 and Shein is coming to life — in the form of a Forever 21-branded…

New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Shein and Forever 21 are joining forces in a deal that will allow Forever 21 to sell its youth-focused apparel to Shein’s…

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and…

Krinsky Named CEO of Reebok as Brand’s Chief Joins ABG Leadership

Reebok licensee SPARC Group has promoted Todd Krinsky, SVP of Reebok Design Group (RDG) and a 30-year veteran of the brand, to…

WWD: Eddie Bauer to Venture into Resale

Eddie Bauer will move into resale beginning in August, when the outdoors retailer will begin accepting Eddie Bauer-branded apparel, footwear, accessories and…

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