Advertisement

Krinsky Named CEO of Reebok as Brand’s Chief Joins ABG Leadership

Krinsky Named CEO of Reebok as Brand’s Chief Joins ABG Leadership
Todd Krinsky and Matt O'Toole Photos courtesy of ABG

Reebok licensee SPARC Group has promoted Todd Krinsky, SVP of Reebok Design Group (RDG) and a 30-year veteran of the brand, to the role of CEO. Reebok parent company Authentic Brands Group (ABG) has appointed current CEO Matt O’Toole to the role of ABG Executive Vice Chairman, a position that he will assume in 2023.

In his new role, Krinsky will lead the brand’s growth strategy with a focus on its heritage, collaborations and activations, reporting to SPARC Group CEO Marc Miller. During his time as SVP, Krinsky led product management, design and go-to-market through the development of Reebok footwear and apparel. Krinsky’s previous work has included product development, merchandising and management, sports and entertainment marketing, and he also has cultivated the brand’s Classics business.

“Preserving Reebok’s core values was an important focus as we enhanced the brand’s Senior Leadership Team,” said Miller in a statement. “Todd is a product visionary who brings tremendous credibility in the athletic industry, and we are confident that he will usher in the next wave of Reebok’s expansion.”

At ABG, O’Toole will focus on new brand acquisitions, strategic initiatives and the global expansion of Reebok. While CEO of Reebok, O’Toole led the brand’s Unleashed strategy, which returned focus to its athletic foundation and increased the label’s market share by 40%. Prior to Reebok, O’Toole served CCM/The Hockey Company as CEO for nine years, which included a 10-year partnership with the NHL.

Advertisement

In addition to the appointment of Krinsky, SPARC Group also appointed two members of its team to the Reebok senior leadership team. Erika Swan has been promoted to SVP of Global Operations and Sourcing for RDG, with a focus on building out Reebok’s global operations team. John Moore has been appointed SVP of U.S. Commercial Market, where he will expand the brand’s distribution across the country.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: