Eddie Bauer will move into resale beginning in August, when the outdoors retailer will begin accepting Eddie Bauer-branded apparel, footwear, accessories and gear, according to reporting in WWD and other media outlets. Customers who send gently worn items to Eddie Bauer partner ThredUP under its resale-as-a-service program will receive store credit, with the amount depending on the item’s condition. Items that are determined to have reached the end of their useful life will be responsibly upcycled, downcycled or recycled.
The resale program is part of Eddie Bauer’s (Re)Adventure technical apparel and gear rental program, which debuted in July 2021. The program launched soon after the retailer’s acquisition by Authentic Brands Group (ABG) and SPARC Group. Shoppers can explore rental options at the Eddie Bauer (Re)Adventure site.
Kristen Elliott, VP of Marketing at Eddie Bauer, was quoted in WWD saying: “At Eddie Bauer we strive to design for versatility, utility and longevity and embrace circular business models. Resale is an important next step in creating a circular commerce model as we look to extend the lifecycle of products and eliminate end-of-life garment waste.
“The addition of resale to our (Re)Adventure program allows individuals different ways to shop our products, all while providing more accessible options to outdoor apparel and gear,” Elliott added. “We hope to give customers new ways to discover the brand and outfit their adventures.”