social media

RadioShack To Close 500 Stores In Company Overhaul

RadioShack will close approximately 500 stores in its ongoing efforts to restructure the business. The company has been undergoing a re-evaluation since…

Trend Watch: Social Media Is The Marketing MVP Of Super Bowl XLVIII

Some may argue that the athletic performance during this year’s Super Bowl was subpar at best. But viewers nationwide still were buzzing…

Moosejaw Drives Loyalty With Predictive Analytics

Specialty outdoors retailer Moosejaw is noted for creating a memorable and relevant customer experience across all channels. Through mobile POS, social media,…

Welcome To The Customer Economy

Consumer adoption of social media has been nothing short of breathtaking, increasing a full 356% since 2006, according to Forrester Research. Ninety-one…

American Eagle Launches ShopBeacon In 100 Stores

American Eagle Outfitters (AEO) is the latest retailer to implement beacon technology, which is designed to help retailers better pinpoint consumers’ locations…

How NYX Ties User-Generated Content To Commerce

Brands and retailers tap user-generated content to showcase real-life use-cases for their products and services. And with 92% of consumers saying they…

Data Collection Plays Key Role In Social Shopping

Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and drive sales, but as…

Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign

Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated…

Duane Reade Delivers Social ROI With Facebook Contest

Duane Reade has launched the “Show Us Your Party Legs” Facebook photo contest, a three-week-long omnichannel marketing campaign that aims to increase…

Target Launches Awesome Shop To Showcase Most-Pinned Products

Target has launched a beta version of Target Awesome Shop, a new web site powered by the image sharing site Pinterest. The…

Groupon Acquires Boomerang

Daily deal company Groupon has acquired social gifting company Boomerang in an effort to expand its variety of products and services for…

Online And Mobile Generate Record Revenue During Thanksgiving Weekend

Results from Thanksgiving weekend confirm that e-Commerce and mobile accounted for more sales than any previous year, and industry experts predict that…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.