Target has launched a beta version of Target Awesome Shop, a new web site powered by the image sharing site Pinterest. The site is designed to collect social data to feature Target products that have been pinned by consumers the most, as well as items that have been reviewed and rated frequently on the retailer’s e-Commerce site.
Data on each product is featured in the Awesome Shop, so consumers can see how many people “pin” an item or write a review for it. Consumers then have the option to “pin” the item to their own Pinterest account, access more detailed product information or complete a transaction.
The Target Pinterest page is updated and managed by team members to feature new products across a variety of categories, including style, furniture, electronics and beauty. The retailer currently has 45 pin boards on its account page.