Retail Reset: Customer Experience

What’s The Future Of Retail CX?

How will the definition of a “great customer experience” change in a post-COVID world? What will brands and retailers need to do…

Using Marketing To Reaffirm Purpose And Value

In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and tactics changed in light…

How Luxury Brands Are Responding To COVID Tension With Innovation

COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury category, the pandemic’s impact…

Will Next-Gen Video Help Save Commerce?

These are unprecedented and uncertain times. And because customers must now rely on online retail for most of their essential and non-essential…

DTC Brands Must Upgrade Shopper Experience To Capitalize On COVID-19 Disruptions

Direct-to-consumer (DTC) brands have fared well during the COVID-19 crisis, and that trend will likely continue, at least for the near future:…

The Key To Relevant Advertising In Times Of Uncertainty

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving…

Lining Up For Success: The Psychology Of The Queue

As our economies re-open post-pandemic, consumers are experiencing more queues and limits than ever before related to store and service interactions. The…

Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores

In the media, photos and videos show large groups of people emerging from COVID-19 shutdowns to participate in graduations, summer swimming parties…

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

Retail Reopening Update: What Retailers (And Consumers) Are Seeing

Stacey Widlitz keeps a close eye on all things retail. On the heels of new store reopenings, the founder of SW Retail…

Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19

COVID-19 has accelerated the contactless revolution: 84% of Americans (77% among global consumers) now expect to increase their use of touchless technologies…