personalization

Burberry And Google Stitch Shoppers Into Christmas Commercial

Ordinary shoppers at the Burberry flagship store on Regent Street in London can now be woven into the retailer’s Christmas commercial, alongside…

‘Tis The Season To Tailor Marketing Campaigns To Mobile-Empowered Shoppers

Holiday shoppers are frequently creatures of habit, but as retailers and marketers know, shoppers’ habits are changing. This holiday season, retail marketers…

Target, REI, H&M Take On The Holidays In Unique Fashion

Will the recent terror attacks in Paris have a dampening effect on holiday sales? What other factors will impact holiday shopping in…

Target Leverages Mobile And Social Tools To Personalize Holiday Shopping

Target is engaging in a full court press to make “click and mortar” a reality for the 2015 holiday season. Initiatives include:…

Pier 1 Imports Adopts Certona For Omnichannel Personalization

Pier 1 Imports, a furniture and décor retailer, has partnered with predictive personalization platform provider Certona to deliver a tailored omnichannel experience to…

Kohl’s To Open New Store Formats As Part of Growth Strategy

Kohl’s will add three new concepts to its store footprint in 2016. The department store retailer will open five to 10 smaller,…

Personalization: The Solution To Your Retail Renovation

We are now a generation of digitally motivated and hyper connected consumers. According to Deloitte, this trend leads consumers to buy more…

Shop.Org Digital Summit Showcases Next Generation Of Retail Experiences

Retail executives and solution providers came together at the National Retail Federation’s 2015 Shop.org Digital Summit in Philadelphia Oct. 5-7 to explore…

Qubit Adds Experience Management Solutions To Optimize Online Shopping

Qubit has added three solutions to its digital Experience Management Platform that are designed to enhance customers’ online shopping experience. The Qubit…

Personally Perfect: How Individualized Value Explodes The World Of Retail Potential

There’s no debating that a great experience inside the retail store is a genuine joy. Shopping, whether it’s at a brick-and-mortar store…

Appboy Connected Content Helps Streamline Personalization Through Email, Mobile

In order to create more compelling and memorable shopping experiences, retailers are striving to create rich, multichannel campaigns tailored to individual customers….

Sephora Makes Strides Towards The Store Of The Future

Over the past few years, Sephora has implemented a variety of innovative technologies in stores that make the shopping experience more compelling….

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