Qubit has added three solutions to its digital Experience Management Platform that are designed to enhance customers’ online shopping experience. The Qubit platform integrates analytics, segmentation, A/B and multivariate testing, and web personalization functionalities with its Visitor Cloud.
The new experience management solutions include:
• Social Proof: Creates a sense of urgency through messaging via real-time notifications based on the activities of other site visitors;
• Voice of Customer: Automatically analyzes customer feedback and exposes topic trends and the associated sentiment. The data can be used to assess how likely visitors are to recommend products and then be leveraged to tailor the site experience moving forward;
• Product Recommendations: Applies “other people have looked at this” logic to recommendations and encourages visitors to explore more of the product portfolio. Recommendations can then be based on the knowledge of the visitor’s last viewed products.
Qubit recently launched Qubit Mobile, which offers the ability to test and personalize within mobile apps. The new capabilities along with Qubit Mobile add to a comprehensive solution set that also includes Landing Page Optimization and Merchandising.