omnichannel strategy

The Age of ‘Pixel x Frame’: Social Experiential Design

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the…

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

Nike Brings ‘Rise’ Store Concept to Seoul

Nike has brought its Rise store concept to Seoul, South Korea. Nike Rise was designed to bridge digital and physical channels to…

5 Ways NFTs are Creating a New ‘Metaverse’ for Digital Engagement & Commerce

No “hot” tech trend is safe from scrutiny — and NFTs are no exception. Although NFTs, or non-fungible tokens, have garnered a…

Retailers’ Big Opportunity? ‘Create New Shoppers,’ Advises Kantar SVP

Arguably, no event has disrupted the context of our everyday lives than COVID-19, and while easing regulations have inspired U.S. consumers to…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

This DTC underwear and loungewear brand is getting more intimate with its community by zeroing in on creativity, authenticity and self-expression….

Fender Breaks Ecommerce Records with ‘Play Through’ Online Music Lessons

Despite the turmoil COVID-19 has caused for the retail industry, brands across many categories have found innovative ways to stay connected to…

Carrefour Names New CEO And Chairman

Alexandre Bompard will take on the roles of CEO and Chairman at French multinational retailer Carrefour. Bompard will resign from his current…

A New Face For Birchbox: Co-Founder Discusses Dive Into Brick-And-Mortar

After meeting while attending Harvard Business School, Hayley Barna and Katia Beauchamp created Birchbox to help consumers test and find the products…

La Prairie Localizes International E-Commerce Experiences With Demandware

Quality products and a luxurious, memorable customer experience have been part of a winning formula for Swiss beauty brand la prairie. For…

Target Taps Execs From Orbitz, OkCupid For Digital Advisory Council

Target has created a Digital Advisory Council to spark and accelerate its digital transformation. Executives participating in the council have varied tech…

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