Mobile Marketing

Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and predictions for the new…

Retail TouchPoints Top 10 Articles Of 2012

Retailers want to learn about the latest technology innovations and find out which retailers are implementing strategies around those innovations. When Retail…

2012 Holiday Outlook Guide

Cross-Channel Consistency, Mobile Integration Are Keys To Success The holidays may be months away, but smart retailers are strategizing today, according to…

Direct Agents 3.0 Optimizes Mobile Campaign Targeting And Analytics For “Post–PC Age”

The surge in mobile devices has impacted the shopping environment in particular, where merchants are striving to communicate with the “always on”…

The Container Store Drives Engagement With Themed Interactive Digital Catalogs

The Container Store has announced a partnership with Zmags, a mobile and social marketing platform provider, to drive customer engagement across all…

Mandee Generates $400,000 in 3 Days With QR Code Campaign

As shoppers continue to consult smartphones while in store for price and product comparison, Quick Response (QR) codes have become powerful marketing…

Impact Of Customer Engagement On Network Design

Today’s retailer is challenged not only by competition from other stores, but by a growing number of consumers whose preference is to…

Zappos Unveils Keys To Mobile Success

Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers are consulting their mobile…

Gilt Groupe, Gap Present During Shop.org Marketing Month

Shop.org is holding its third annual Marketing Month event during May 2012, featuring a series of free digital workshops and webinars, and…

Social And Mobile Come To The Forefront Of Customer Experience Management

Customers can formulate their purchasing decisions long before coming in direct contact with a brand by researching feedback from friends and followers…

Gartner Research Makes 2012 Predictions For Mobile, Social and Multichannel Strategies

As retailers pursue cutting-edge tools and technologies to improve customer engagement and boost purchases, analysts are focused on how social media and…

U.S. M-Commerce Sales To Reach $11.6 Billion In 2012

Mobile commerce has come to the forefront during the 2011 holiday shopping season as a way for consumers to browse and buy…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.