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Gilt Groupe, Gap Present During Shop.org Marketing Month


Shop.org
is holding its third annual Marketing Month event during May 2012, featuring a series of free digital workshops and webinars, and several networking dinners.

Retail executive speakers include Alexandra Wilkis Wilson, Founder and CMO of Gilt Groupe; Dave Barrowman, Product Management Senior Director, Gap Inc. Direct; Jay Dunn, CMO, Bare Necessities; Manny Palomo, Latino Marketing and Communication Strategic Targets Director, Best Buy; Johnna Marcus, Mobile and Digital Store Marketing Director, Sephora; and Robert Raible, VP, Integrated Marketing Communications, Sears Holdings Corporation.

The Marketing Month webinars offer several opportunities for attendees to hear from industry marketing experts, and will focus solely on market research and best practices. Each session is open to all (free to Shop.org and NRF members) and will be available on-demand following the live webinar dates.

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On May 9, a webinar titled 9 Tips on Building Brand Consistency Across Print and Digital Creative Departments will be moderated by Jay Dunn of Bare Necessities. Speakers include Manny Palomo of Best Buy and Robert Raible of Sears. The panel will discuss the types of organizational structure that best support how the brand look and feel.

The May 23 webinar is titled: The State of Retailing Online (SORO) Report Findings and Analysis: 2012 Mobile Marketing Edition. During the session, Sucharita Mulpuru, VP and Principal Analyst for Forrester Research, will provide an overview of Forrester’s SORO survey, conducted annually for Shop.org, and offer details on the most current trends in e-Commerce and mobile marketing. Mulpuru also will lead a strategic discussion with retail executives (panelist to be announced) on mobile retailing.

The Marketing Month Networking Dinners are available only to retailers, and will take place on May 16, 17 and 22 in Denver, Toronto and New York. For more information on how to register for the networking dinner sessions, click here.

In addition, for 2012 Shop.org added two half-day workshops to its annual Marketing Month event, which offered attendees more content and face-to-face time.

The New York Workshop, which took place May 1, featured results from a recent study on social media and mobile phone usage as they pertain to retail and e-Commerce. The study, conducted in partnership with Shop.org and The Partnering Group, examined consumers’ use of social and mobile media to research retailers and products. Other workshop elements included a session on the impact of social, local and mobile (SoLoMo) technology on consumers’ behavior patterns, and a case study on the Gilt Groupe’s mobile and social engagement strategy.

On May 3, Shop.org hosted its Digital Retail Marketing Workshop from San Francisco. The event featured a keynote presentation from Mark Mahaney, Managing Director of Internet Research at Citi Investment Research. During the session, Mahaney explored his top 10 Internet trends and what they mean for the e-Commerce market.

The complete calendar of events for Shop.org’s May 2012 Marketing Month can be accessed here.

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