The Container Store Drives Engagement With Themed Interactive Digital Catalogs

The Container Store has announced a partnership with Zmags, a mobile and social marketing platform provider, to drive customer engagement across all multi-media channels with themed interactive digital catalogs. Using the Zmags Professional platform, The Container Store will create and publish new web-based digital catalogs every six weeks, with plans to expand into mobile and social channels, and integrate additional features such as video and audio.

“We are in the business of making our customers’ lives more simple by offering products that are well designed and ultimately save time,” said Catherine Davis, Direct Marketing Director for The Container Store, in a company press release. With Zmags, “our e-Catalogs mirror the time-saving, life-simplifying shopping experience we provide in-store. Zmags helps us create a more dynamic and discovery-based e-Commerce experience, especially for the growing number of customers shopping with us via their tablets.”

“The Container Store came to Zmags with a goal of creating captivating digital experiences that would deepen engagement with customers across all commerce channels, while also reinforcing its brand,” said Sean Ford, COO and CMO of Zmags. “Using Zmags, The Container Store has been able to provide their customers brilliant and carefully curated digital experiences that stimulate the impulse to buy and ultimately drive purchases.”