measurement

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s…

5 Ways Burrow Applies Customer-Driven Innovation To Furniture Retailing

The direct-to-consumer (DTC) home furniture market is experiencing significant growth and evolution, with digital-first brands acquiring more wallet share from traditional brick-and-mortar…

Using Social Media To Measure Event Engagement

Retailers are increasingly turning to social media as a tool to determine how the public perceives their brand. A recent report from…

Long-Term Measurement In Personalized Marketing

It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer. However, while most retail…

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