marketing

Hurricane Harvey Donations Serve Up Reminder That Brand Authenticity Matters

In the wake of Hurricane Harvey’s landfall on the Texas Gulf Coast, retailers are making a colossal effort to help citizens in…

JCPenney Fills Top Marketing Spot

Marci Grebstein has been named EVP-Chief Marketing Officer for JCPenney, filling a role that has been vacant since Mary Beth West left…

Schnucks Markets Names New President And COO

Schnucks Markets, Inc. has named David A. Peacock, former President of Anheuser-Busch, as President and COO. Peacock will be responsible for managing…

Bluecore Debuts Marketing Decisioning Platform

Bluecore has launched a new decisioning platform designed to help marketers organize large data sets, determine appropriate next steps and then quickly…

Tapping Community To Connect Digital Strategies

Kelly Stickel launched Remodista to focus on retail disruption. By using Community as a business model, Remodista is working to “build, foster…

Return Path Promotes Incandela To CMO Spot

Email marketing solution provider Return Path has promoted Daniel Incandela to the position of Chief Marketing Officer. In this role he will…

NRF17 Sessions: Top Trends In Marketing And Advertising

These sessions helped retailers discover fresh concepts, new tactics and best practices from influential leaders who delved into the latest research and…

Target Promotes From Within To Fill CMO Spot

Target has finally filled its C-level marketing position, vacant since Jeff Jones left in September 2016 to join Uber as President of…

Lee Summers Appointed CEO Of Reflect

Reflect, a digital brand media solutions provider, has appointed Lee Summers as its new CEO. Summers succeeds Bill Warren, who will maintain…

Understanding the Customer Journey In A Multiscreen World

Remember the days of one screen, one activity? Those days are long gone, and have given way to a more fast-paced, dynamic…

Rue21 Fills Newly Created CMO And COO Slots

Recognizing the confluence of digital and marketing in today’s retail environment, rue21 has promoted Brett Trent to the newly created position of…

ThreeSixty Group Buys Sharper Image Brand For $100 Million

Following its purchase of the FAO Schwarz brand from Toys “R” Us in October 2016, ThreeSixty Group has snapped up another historic…

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marketing

Hurricane Harvey Donations Serve Up Reminder That Brand Authenticity Matters

JCPenney Fills Top Marketing Spot

Schnucks Markets Names New President And COO

Tapping Community To Connect Digital Strategies

Return Path Promotes Incandela To CMO Spot

NRF17 Sessions: Top Trends In Marketing And Advertising

Lee Summers Appointed CEO Of Reflect

Understanding the Customer Journey In A Multiscreen World

Rue21 Fills Newly Created CMO And COO Slots

ThreeSixty Group Buys Sharper Image Brand For $100 Million

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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