Reflect, a digital brand media solutions provider, has appointed Lee Summers as its new CEO. Summers succeeds Bill Warren, who will maintain his position as Executive Chairman of the Board. In his new role, Summers will help lead Reflect’s efforts to deliver digital customer experiences to stores and other physical venues.
Summers joins Reflect from Nebraska Furniture Mart (NFM), where he served as Manager of Marketing and Technology, Strategic Business Development. During his tenure, Summers used the Reflect in-store digital media program with the NFM stores.
A seasoned marketing leader, Summers has previously held management positions at The Integer Group, New Asset Advisors, Tracylocke and DDB. He has earned multiple awards for his work with Nebraska Furniture Mart. In 2016, Retail TouchPoints presented Summers with a 2016 Retail Innovator Award.
“Lee harbors a unique ability to think both analytically and creatively,” said Warren in a statement. “This mindset is a quality we sought in choosing the next visionary to champion our innovation. His natural abilities coupled with his exceptional leadership and digital agency knowledge made him the ideal choice for CEO.”