Kroger Precision Marketing

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

Kroger Sharpens Ecommerce Focus with New Business Unit

Kroger has created a new ecommerce business unit designed to align all the teams contributing to the online customer experience. The unit…

How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which…

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to…

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save…

Disney and Kroger Collaborate on Streaming Retail Media Push

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG…

Kroger Media Network Makes the Leap into CTV

The Kroger Co.‘s retail media advertising business, Kroger Precision Marketing (KPM), has teamed up with sell-side advertising platform Magnite to expand its…

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions…

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