Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated, custom-made fixtures from Barrows Connected Store. The in-store digital platform supporting the displays is designed to support campaign execution and, in combination with KPM’s measurement tools, can connect advertisers’ media exposure to business outcomes.
“At Kroger Precision Marketing, we see the physical store as one of the most underutilized platforms for brand storytelling,” said Christine Foster, SVP of KPM in a statement. “This is not about retrofitting TVs to walls. It’s about bringing inspiration into the in-store shopping experience — seamlessly and meaningfully.”
In May 2023 Kroger announced plans to expand displays from Cooler Screens to 500 stores, but it’s unclear how many stores received deployments. In June 2023 Cooler Screens sued Walgreens, seeking $200 million and a stop to the retailer removing the screens from its stores.
Earlier this month, Albertsons’ Media Collective launched its own in-store digital screens network in partnership with Stratacache.
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