google cloud

How Rent the Runway Boosted Talent, Sustainability and CX by Moving to the Cloud

For retail tech teams, the ultimate sign of success is, ironically, when their work goes unnoticed — there’s nothing worse than a…

H&M, Google Cloud Partner to Draw on Store, Online, Brand and Supplier Data to Boost CX

H&M will work with Google Cloud’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and…

Harris Poll: 82% of Consumers Want a Brand’s Values to Align with Their Own

While price continues to be a major factor in purchase considerations, shoppers are increasingly paying close attention to the values of the…

Google Offers up its Search Engine Tech to Retailers

The search engine — such a commonplace tool in today’s world and yet so difficult to execute well, as any ecommerce operator…

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

How Consumer Data will Shape Retail Experiences in 2022

Consumer habits changed drastically last year as people went online to shop. According to McKinsey, 75% of consumers tried a new shopping…

Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Cloud computing can be a bit of a nebulous concept, but the real-world functionality it’s delivering to businesses of all sizes and…

LVMH Partners with Google Cloud to Implement AI/ML Optimizations Across its Brands

LVMH has teamed up with Google Cloud to implement new cloud-based AI solutions designed to power innovations and optimizations across the luxury…

NRF 2021 Day 1: The How, What and When of Retail’s Reopening, Plus Insights From Condoleezza Rice

Chapter One of the 2021 National Retail Federation Big Show may be online instead of in-person, but that isn’t stopping the NRF…

IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel…

How Hyperlocal Fulfillment Helped Loblaw Handle A Sudden 4X E-Commerce Surge

As an essential retailer, Canadian supermarket giant Loblaw was in a good position to weather the COVID-19 outbreak. However, when e-Commerce sales…

Etsy Migrates To Google Cloud To Enhance Machine Learning Capabilities

Etsy has fully migrated the infrastructure behind its e-Commerce operations from two data centers to Google Cloud, leveraging the server’s computing power…

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