LVMH Partners with Google Cloud to Implement AI/ML Optimizations Across its Brands

LVMH Google Cloud

LVMH has teamed up with Google Cloud to implement new cloud-based AI solutions designed to power innovations and optimizations across the luxury conglomerate’s brands, or “Maisons.”

The retailer said that AI will increasingly touch every part of the company’s operations, from product development to supply chain to interfaces with employees, partners and customers. The initial implementation will put AI and machine learning technologies in place to assist staff with enhanced demand forecasting, inventory optimization and creating personalized customer experiences.

LVMH plans to leverage Google Cloud’s technology and tools to enable the development of other new business use cases going forward, and will work with Google to offer upskilling and certification programs to staff across the company’s Maisons. The partners also plan to launch a Data and AI Academy in Paris to accelerate their expertise and innovation in the field. 

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area,” said Toni Belloni, Group Managing Director of LVMH in a statement. “By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”


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