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How Google’s Approach to Attribution is Changing and Why It Matters for Ecommerce Companies

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has…

Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023….

How 3D Standards Will Simplify Image Creation And Usage In Retail

Practically everyone agrees that 3D imagery, whether it’s simply placed on a screen or is part of an augmented reality experience, provides…

Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Prime Day and its halo effect…

Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

Optimove Integrates With Google Ads To Boost Customer Retention

[Editor’s Note: This article has been edited since its original publication to reflect updated information.] Customer Marketing Cloud Optimove has announced an…