content marketing

5 Tips for Maximizing Influencer Marketing’s Impact

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Australian Shopping Centers Install Large-Scale LED Displays To Showcase Content

Three retail shopping centers in Australia have installed NanoLumens LED displays by Digital Place Solutions (DPS) to enhance the customer experience. The…

TurnTo Unveils Free Review Syndication Network

TurnTo Networks has announced its Open Review Syndication network is now available for free, to brands that are sharing product review content to the network…

Marketers Struggle To Localize Content Across Channels

Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded…

SEO Platform BrightEdge Generates More Than $65B For Customers

Content marketing is becoming a key aspect of marketing operations, as brands and retailers continue to connect with online audiences in more…

Storyselling Marries Content And Commerce To Build Long-Term Loyalty

Many brands are embracing the convergence of content and commerce known as “storyselling” — even though metrics around its effectiveness are still…

NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions

Bigger than ever, the 2017 National Retail Federation (NRF) Annual Big Show will feature more than 300 speakers delivering more than 55…