content marketing

Macy’s to Adapt Best-Seller About Department Store Icons into TV Series

Macy’s has emerged as the winning bidder for the exclusive rights to develop Julie Satow’s best-selling book, When Women Ran Fifth Avenue:…

#RICE24 Community Convos: Liz Primm, VP of Strategic Partnerships & Business Development, Babylist

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Home Depot Launches New Content Hub to Empower Young Homeowners

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and…

3 Post-Purchase Fails…and How to Fix Them

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement…

The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows

Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates that the time this…

5 Tips for Maximizing Influencer Marketing’s Impact

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social…

5 Trends Driving the Future of Ecommerce Innovation

Retail experts and practitioners gathered virtually to discuss the most pressing issues in e-retail today….

Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Australian Shopping Centers Install Large-Scale LED Displays To Showcase Content

Three retail shopping centers in Australia have installed NanoLumens LED displays by Digital Place Solutions (DPS) to enhance the customer experience. The…

TurnTo Unveils Free Review Syndication Network

TurnTo Networks has announced its Open Review Syndication network is now available for free, to brands that are sharing product review content to the network…

Marketers Struggle To Localize Content Across Channels

Marketers are realizing the challenges around localization and adapting their strategies for different geographies. A new study by the CMO Council titled Adaptability in Branded…

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