consumer research

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. To capitalize on this…

Apparel Ousts Electronics as Most Popular Online Shopping Category

Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the…

Retailers’ Big Opportunity? ‘Create New Shoppers,’ Advises Kantar SVP

Arguably, no event has disrupted the context of our everyday lives than COVID-19, and while easing regulations have inspired U.S. consumers to…

Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According…

How Essential Retailers Will Adapt And Scale To Better Serve Customers Post-COVID-19

COVID-19 has sent shockwaves across retail businesses and the entire ecosystem that supports the industry — employees, suppliers, landlords, cleaning crews and…

NRF Research: Shoppers Will Spend More On Their Valentines This Year

Love is in the air as consumers prepare to hit the stores and purchase gifts for their Valentines. In fact, the average…

93% Of Consumers Would Share Personal Data In Exchange For Customized Offers

Many retailers still are determining how to best provide personalized messages, offers and product recommendations without invading privacy or risking customer trust….