cheryl sullivan

Retail Strategy Tune-Up Time: Let’s Start with Pricing

For years, retailers have faced accelerating pressures on margins and profits as competition proliferated both online and in brick-and-mortar, as shoppers grew…

AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. As the pandemic…

Managing COVID-19: Science-Based Pricing Helps Protect Your Price Image While Improving Loyalty

The intensity of market, shopper and competitive whiplash in the COVID-19 era continues relentlessly — and retailers in all sectors are dealing…

Retail Price Myths Broken Down: The Shoppers Speak On Their Views Around Pricing And Promotions

In an era of ubiquitous Big Data, and where shoppers increasingly engage online at every phase of the purchase journey, we should…

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