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What Retailers Told Us About Their New Approach to CTV Advertising

More than ever, retail marketers are leveraging Connected TV (CTV) to deliver high-impact messaging that’s fully targetable to their current and prospective…

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of…

TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic…

How Retailers Should Deal with Digital Advertising Inflation in 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with…

DOJ Complaint Accuses Google of Having ‘Monopolistic Grip’ on Advertising Market

The U.S. Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to…

eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. While large-scale surveys…

Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives…

3 Innovative Video Experiences to Drive Your Retail Advertising Strategy

You know it, we know it, but it’s well worth repeating: retail has made a monumental shift over the last two years….

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight,…

If Your UX is Stale, You Might be Throwing Money Away on Advertising

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create…

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s…

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some truly impressive Q4 earnings….