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Zeropark Helps Retailers Optimize Their Brand Advertising

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solution provider aims to streamline high-intent consumers toward promoted brands by creating shoppable opportunities during the key moments of their buying journey.

Zeropark works to ensure that brand offers will appear only in a brand-safe context provided by its premium publishing partners and assured by its in-house compliance team. The solution provider aims to future-proof advertising by not relying on third-party cookies, as well as deliver measurable, scalable performance.

The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent. Zeropark also provide its partners with an experienced campaign management team to help them maximize their potential, with features including:

  • Fully managed media buying and campaign management services provided by its in-house media buying team;
  • A self-serve campaign management platform offering an intuitive interface, fast campaign setup, advanced targeting and robust reporting capabilities;
  • Full data transparency and brand safety as assured by its in-house compliance team;
  • Cookieless and future-proof advertising for sustainable and scalable growth; and
  • Access to global and premium audience supply coming from trusted publishing partners and modern online touch-points (e.g. BNPL platforms, coupon sites, alternative search engines and mobile apps).

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