More than ever, retail marketers are leveraging Connected TV (CTV) to deliver high-impact messaging that’s fully targetable to their current and prospective customers. As a result, CTV is a platform that’s both familiar to linear TV but remarkably unique — and savvy retailers are embracing this dichotomy to rethink their strategies. To find out more about their approaches, MNTN Research and Retail TouchPoints polled leading retail advertisers. Now, we’re sharing the results.
Join Tim Edmundson, Senior Director of Content Marketing at MNTN, as he provides exclusive data-backed insights on how retailers are using CTV to drive sales. Register to learn:
- Key strategies advertisers are using to grow their audiences;
- How they’re circumventing challenges; and
- Tips and best practices you can’t find anywhere else to inspire your future success story.