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What Retailers Told Us About Their New Approach to CTV Advertising

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More than ever, retail marketers are leveraging Connected TV (CTV) to deliver high-impact messaging that’s fully targetable to their current and prospective customers. As a result, CTV is a platform that’s both familiar to linear TV but remarkably unique — and savvy retailers are embracing this dichotomy to rethink their strategies. To find out more about their approaches, MNTN Research and Retail TouchPoints polled leading retail advertisers. Now, we’re sharing the results.

Join Tim Edmundson, Senior Director of Content Marketing at MNTN, as he provides exclusive data-backed insights on how retailers are using CTV to drive sales. Register to learn:

  • Key strategies advertisers are using to grow their audiences;
  • How they’re circumventing challenges; and
  • Tips and best practices you can’t find anywhere else to inspire your future success story.

Speakers:

Tim Edmundson Headshot - Formatted

Tim Edmundson

MNTN Research
Alicia Esposito

Alicia Esposito

Retail TouchPoints

Name

Company

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information. .

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors (including MNTN Research), and partners. Please read our Privacy Policy and Terms of Use for more information.

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Speakers:

Tim Edmundson Headshot - Formatted

Tim Edmundson

MNTN Research
Alicia Esposito

Alicia Esposito

Retail TouchPoints

Name

Company
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Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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