Emerald Media Network

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Making Connected TV an (Even More) Meaningful Part of the Advertising Mix

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting…

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail…

Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last…

Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience…

Walmart Raises Guidance Following Q2 Growth in Sales, Membership and Advertising

Walmart posted strong growth across its business in Q2 of its fiscal 2025, which ended July 26, 2024. With gains in total…

Stop Waiting on Advertising. New Products Should Fly off the Shelf.

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — a frustrating reality that many are currently facing….

Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

The Sam’s Club Member Access Platform (MAP), the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the…

Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering…

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By…

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in America a similarly heated…

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of…

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