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Why CTV Advertising has Turned out to be a Hole in One for Golf Retailer J.Lindeberg

Golf apparel and gear brand J.Lindeberg creates products that bridge the gap between sport and fashion, the better to provide clothing that…

Best Buy Launches Automated Solution for Social Advertising Partners

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+…

Driving Impact with Creators: Inside Ogee’s Advertising Playbook

Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may be a…

Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

AD Retail Media, the retail media arm of East Coast grocery retail group Ahold Delhaize USA, is enhancing the way shoppers engage…

How the Rise of Streaming is Democratizing TV Advertising

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S.,…

5 Key Traits of CTV Advertising Winners

Up to 79% of U.S. homes now own a smart TV, giving them one-click access to a trove of content available via…

Unlocking AI’s Potential for Retail Advertising

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those…

The Next Wave of CTV Advertising: How Audiences and Outcomes Shape Omnichannel Strategy

Up to 59% of brand and retail executives say their organizations spend between 11% and 50% of their marketing and ad budgets…

Amazon Launches Advertising Service for Retailer Apps, Websites

Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to easily offer advertising on…

Media, Marketing, and Advertising

Request Media Kit Retail TouchPoints (RTP) is home to an engaged community of 70,000+ retail decision-makers who turn to our media and events…

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a…

Making Connected TV an (Even More) Meaningful Part of the Advertising Mix

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting…