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Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay & Walmart

There’s no question about it. If you want to get your products in front of purchase-ready shoppers, retail media advertising is crucial. …

Omnichannel Advertising In 2021: Using Online Channels To Drive Offline Outcomes

The advertising ecosystem is changing. The deprecation of third-party cookies is looming on the horizon, and we’ll soon enter a new era…

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather…

Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media

Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their target shoppers. However, it…

Marketing & Advertising – Holiday ThinkTank

Retail Reset Marketing & Advertising The Lab Events & Sessions Featured Resources…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

As more consumers than ever before engage digitally with brands and physical stores reopen, marketing is playing a critical role in reassuring…

Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking rewards programs for financial…

Ideoclick Expands Advertising Expertise to Instacart, Walmart and Target

Ecommerce optimization platform Ideoclick has added Instacart, Walmart and Target to its portfolio of supported advertising platforms. The move aims to position…

2021: The Year of Social Advertising

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot…

Walgreens Launches Personalization-Driven Advertising Group

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize ROI through data-led execution…