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Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight,…

If Your UX is Stale, You Might be Throwing Money Away on Advertising

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create…

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s…

As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Amazon shares were up approximately 14% in after-hours trading on Thursday, Feb. 3 after the company reported some truly impressive Q4 earnings….

Secrets to Retail Media Success: Strategies for Advertising on Amazon, eBay & Walmart

There’s no question about it. If you want to get your products in front of purchase-ready shoppers, retail media advertising is crucial. …

Omnichannel Advertising In 2021: Using Online Channels To Drive Offline Outcomes

The advertising ecosystem is changing. The deprecation of third-party cookies is looming on the horizon, and we’ll soon enter a new era…

Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather…

Contextual Advertising is the Happy Medium Between Behavioral and Retailer Media

Without a doubt, behavioral targeting is one of the most common tactics that marketers use to reach their target shoppers. However, it…

Marketing & Advertising – Holiday ThinkTank

Retail Reset Marketing & Advertising The Lab Events & Sessions Featured Resources…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Marketing and Advertising Tech Guide: Why First-Party Data Will be Key to Personalization in a Post-Cookie World

As more consumers than ever before engage digitally with brands and physical stores reopen, marketing is playing a critical role in reassuring…

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