The advertising ecosystem is changing. The deprecation of third-party cookies is looming on the horizon, and we’ll soon enter a new era where first-party data becomes a requirement in delivering one-to-one personalized advertising.
As consumer behaviors grow increasingly dynamic across shopping channels, marketers need to adopt an omnichannel strategy to maximize the impact of their advertising efforts and stay ahead of these trends.
That’s why now is the time to evolve your advertising strategy for retail’s new era. You don’t have to look too far for guidance — this iPaper outlines:
- How to create synergy between online and in-person;
- Why top retailers are focused on closing the engagement gap; and
- The right technology to drive revenue opportunities.