The modern shopping experience is about creating immersive, personalized experiences for shoppers. What better way to make your customers feel seen and appreciated than by tailoring ads and promotions to them? By leveraging data-driven advertising strategies like targeted campaigns and segmenting audiences, brands can create more effective campaigns that point toward what customers need and what they don’t even know they need yet!
During this episode of Retail Remix, host Alicia Esposito chats with Elisabeth Rommel, General Manager of Global Advertising Growth at eBay. The pair discuss Elisabeth’s unique history in the industry, lessons learned, best practices and insights to help you navigate the ever-evolving advertising world. Check out this episode to get insights on:
- How eBay is tracking (and responding to) evolving consumer needs via its marketplace;
- The evolving advertising landscape, and how brands can use data to fine-tune their investments;
- How the advertising arm of eBay is helping drive shopper and seller growth through various advertising offerings.
RELATED LINKS
- Connect with Elisabeth here!
- Learn more about the eBay Ads Holiday Report.
- Learn more about industry advertising trends at Retail TouchPoints.
