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The Next Wave of CTV Advertising: How Audiences and Outcomes Shape Omnichannel Strategy

Up to 59% of brand and retail executives say their organizations spend between 11% and 50% of their marketing and ad budgets…

Amazon Launches Advertising Service for Retailer Apps, Websites

Amazon has unveiled a new offering, the Retail Ad Service, which will allow any retailer to easily offer advertising on their digital…

Media, Marketing, and Advertising

Retail TouchPoints (RTP) is home to a highly engaged community of 70,000+ retail decision-makers who turn to our media platforms and events…

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a…

Making Connected TV an (Even More) Meaningful Part of the Advertising Mix

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting…

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail…

Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last…

Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience…

Walmart Raises Guidance Following Q2 Growth in Sales, Membership and Advertising

Walmart posted strong growth across its business in Q2 of its fiscal 2025, which ended July 26, 2024. With gains in total…

Stop Waiting on Advertising. New Products Should Fly off the Shelf.

Every retailer’s nightmare is a shelf stocked with products that just won’t budge — a frustrating reality that many are currently facing….

Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience

The Sam’s Club Member Access Platform (MAP), the retailer’s media network, is launching display ads in the Scan & Go mobile checkout experience, with the…

Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering…

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