The State of Video Marketing & Advertising: How Retail Brands Are Optimizing Investments with Data-Driven Creative


In 120 seconds or less, a well-crafted video can inspire, educate and entertain. That’s why 67% of brands and retailers we surveyed already invest in video marketing and advertising…and 81% increased their budgets this year.

But are brands maximizing the reach and impact of their video content? Well, sort of.

Download our latest research, created in partnership with MNTN, to understand:

  • Who is in charge of video marketing and advertising, and which teams are involved in the creative process;
  • Which marketing and advertising platforms are used most for amplifying brand messages; and
  • How your peers are measuring the value of their campaigns.

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