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Two Years in, TikTok Shop is a Commercial Powerhouse: A Look at the Numbers

Exclusive: Walmart Beefs up Digital Insights in its Quest to Become ‘America’s Favorite Place to Shop’

Listen Now: The Experience Equation — What Retailers Need to Get Right

How Conversational AI is Shifting SMS from a Marketing Tool to a Service Channel

Walmart to Offer Associates Free OpenAI Training in 2026

Gap Ventures into Beauty Space, Starting with 150 Old Navy Stores

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Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

Decoding the Subtle Messages Sent by a Product’s Packaging

Cool Colors, High-Contrast Lighting Prime Customers to Buy

Could Ecommerce Packaging be the Key to Customer Loyalty?

6 Ways Retailers Operate with Greater Agility and Drive Growth with Slack

Green Is Gold: Unlocking the Business Value of Sustainability in Retail

The Next Wave of CTV Advertising: How Audiences and Outcomes Shape Omnichannel Strategy

Online Marketplaces are Consumers’ New Product Discovery Go-To

The Four Pillars of Ecommerce Profitability in the Era of Generative AI